Finding Velocity and Quality: Customer Acquisition for Social and Mobile Games

Here’s the video from one of my first speaking sessions at CasualConnect in 2013.

In the past, game developers thought of customer acquisition in fairly abstract terms. In 2013, customer acquisition isn’t abstract at all, and developers need to understand how it works. Josh Swerdlow, Director of Business Development for Bidalgo, breaks down the metrics, tools, and techniques you need to look beyond the install to measure quality, as well as quantity, of your incoming players.


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Author: Josh Swerdlow

Joshua Leads European Business Development for HasOffers by TUNE. He focuses on driving revenue from European clients and managing relationships with traffic partners for the enhancement of their performance and affiliate marketing programs. Joshua has over 14 years of experience in business development, sales, and marketing, specifically in online and mobile advertising for technology agencies and startups. He specialises in monetisation and programmatic solutions for display, search, video, and mobile. Joshua has a BA in Business & Management from Leeds, United Kingdom.

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